We believe that what goes into our beauty products is just as important as what stays out of them. It's a rule we've adhered to since 1959 when our company was founded.

The 40s and 50s saw the rise of the notion of "Better Living Through Chemistry" (a slogan borrowed from a Dupont advertisement. The beauty industry was no exception. Big companies played with new chemicals, some of which we are starting to learn the full impact to our health and the environment of, to create perfumed beauty products, petroleum-based hair styling gels, and shellac hairsprays that held every last hair in place.

At JASON, we always thought differently. Shunning these chemicals we took the path to simple, wholesome ingredients proven safer but also shown to work together in naturally effective ways.

JASON means healer in Greek, the name chosen to reflect the ingredients found in our products. Wholesome, natural ingredients such as apricot oil and wheat protein for shampoos that cleanse whilst adding shine and nourishment; aloe vera and vitamin E for the base of hydrating body lotions that soothe and smooth skin. Peppermint oil and bamboo powder for a whitening toothpaste that freshens and brightens smiles.

When developing products, the JASON team is meticulous when selecting ingredients and always stays true to the JĀSÖN Code of Honour:

  • Select safe, gentle and effective ingredients
  • Rigorously test every formula to ensure safety and efficacy
  • Never test on animals
  • Constantly innovate and improve

As one generation has given way to the next, JĀSÖN products have remained on the path forged by the brand’s founders, committed to discovering even more ways to offer personal care solutions safer for us, our families and our planet.

Watch out for our #onlygoodness posts throughout the year where we aim to educate you on the goodness of the ingredients that go into our products, and how they benefit you and your family's health and wellbeing, whilst being kind to animals and the planet.